
Steve Madgwick Editor-In-Chief
I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.
Betfair revolutionised online bookmakers with the largest betting exchange and unique fixed odds offerings.
Overall, Betfair is one of the best bookmakers available in the UK. As mentioned, they make our top 10 for 11 different categories – an absolutely huge amount that very few other bookmakers can compete with.
A huge part of this is down to the markets offered, the consistency of their odds and their dedication to covering sports properly. The obvious advantage to having a Betfair account is the ability to use their sportsbook and their exchange site, and switching between the two is incredibly easy. For regular bettors, having an exchange account is pretty essential and Betfair ensures a great way of doing that.
All explained in greater detail in this review, these pros and cons allow users to scan and understand where the strengths lie quickly.
Established in 2012
PPB Games Ltd
UKGC licence number - 39411
When it comes to live in-play betting Betfair ranks on our list of best bookies, offering great options when it comes to in-play action. With full statistics, line-ups, and standings offered on their in-play pages there are plenty of different things available to help the bettor with picking in-play bets.
Betfair comes in at no.6 on our list of best bookmakers for in-play betting and is an excellent part of the Betfair product.
Betfair's full live streaming service is compatible with their app and on desktop, you'll be able to watch any live available sporting events. If Betfair upped the number and variety of sports that it offers live streaming on then it would start making its way onto our best bookmaker for live streaming list.
You can see from our data, when it comes to betting on a number of different sport Betfair is among the best for plenty of them, including baseball, horse racing, football, basketball and tennis, among others.
Exchanges, in general, offer bigger odds than traditional bookies, as there is no bookmaker margin built into the prices. They also offer more markets and more market depth than anyone else, there should be an option that suits all bettors. You should also get your bet matched earlier in the day than on other exchanges.
Once you have an exchange account you can take positions within sports markets deciding that an event may happen (Back) or that an event may not happen (Lay). Thousands of customers are competing against each other, backing and laying daily, they are taking advantage of generous prices offered by opposing Betfair customers.
Also, remember that it is always worth checking alternative betting options, including best spread betting sites and betting exchange sites, depending on who you are as a bettor.
The Betfair mobile app is very good.When you open the Betfair app for Android or IOS or on your tablet you can quickly see there is a lot going on, the screen is awash with the latest free bets, promotions, favourites and a quick bet slip. Now we are normally keener on the "less is more" adage with betting apps, as sometimes apps try to fit a quart into a pint pot, but despite the myriad of different typefaces, images and links, the Betfair app home screen just worked, and it felt like a place you would enjoy.
You can see that Betfair have spent time and money developing their app. When we checked there had been regular upgrades, this is a sign that the Betfair developers are constantly looking for ways to enhance the Betfair app.
Compare to the best betting apps in the country.
One of the best things I used when reviewing Betfair's app (although it's also available on the mobile site and desktop versions) is their Build Ups feature; a nice twist on Bet Builders. You can see in the video below exactly how it works.
Betfair's high ranking for football betting as shown in the table above is important as the better prices allow for better winnings. With the vast majority of bets placed on football being accumulators even a small increase of odds over other bookies is massive.
Slightly different odds when it comes to bets in your acca's can make a massive difference in your overall winnings. To dive into things a bit deeper, head to our best bookmakers for football betting to see why Betfair makes our list.

Only Unibet can best Betfair when it comes to bet builder odds. Betfair offers markets in all the usual places, including golf and tennis, and American major leagues such as the NFL and NBA. If using one of the best Exchange betting sites users can opt for a Same Game Multi or OOT (Odds On That), the latter being bets previously created on request.
As described fully in our 27 best acca insurance offers article, this is Betfairs version, called Acca Edge. This is unique to Betfair and is worth taking advantage of. You do have to accept slightly diminished prices in return for extra places, but the Acca Edge is available across a range of sports.
As you would expect from Betfair there are a range of promotions for existing Betfair customers, both via the Sportsbook and the Exchange. The Betfair My Rewards Programme gives you a choice of three rewards packages, you then decide which is best for you. There are pros and cons for each package, it's really dependent on how you use Betfair.
However, along with sister company Paddy Power the rewards are some of the best available from any bookmaker. As well as questions and answers, there is some basic step by step 'How-To's' as well, so you know what to expect when signing up.
Cashout is a very important betting feature for punters these days so it's crucial that bookies integrate this feature into their mobile betting apps. Betfair have done this well allowing their customers to instantly cash out their bets on any device they like.
Betfair are also ranked highly when it comes to Horse Racing betting and they feature as one of our best bookmakers for horse racing betting. You get fantastic horse racing odds with Betfair, with the exchange perfect for traders, especially if you’re betting on outsiders. The sportsbook is still excellent if that’s your port of call.
Betfair Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 8.00 am. For example, if you get a tip for horse racing, take the 6/1 Early Price and your selection wins at 8/1, Betfair will pay you at 8/1. The Betfair BOG applies to single and multiple bets placed and has a maximum benefit set at £1,000.
A full range of American Sports is available. At the time of writing, only the MLB season isn’t up and running, with the other major leagues in full swing. Beyond that, and maybe somewhat surprisingly given its lack of international racing coverage, there are lots of international markets for these sports, particularly for basketball.
Line shoppers should absolutely head to Betfair when hunting around for the best value on NFL betting because they regularly have the longest odds for American football, that goes for college football and the CFL, as well as NFL games. It’s worth checking out our best NFL betting sites in more detail to see how Betfair compares.
Not only can you also create your own bet builders on basketball games, there are supporting statistics on screen to help inform your decision. Betfair is a solid option for basketball betting, overall. Keep tabs on the top basketball betting sites though, to see in more detail why they top our list.
Betfair’s selection of markets for each game is seriously impressive – you’d struggle to find a market that you can’t bet on and they should absolutely be a first port of call when it comes to baseball betting. Their stats offering is right up there, and while they don’t run any baseball promotions, their in-play offering is great and you can get cash out on a number of different baseball markets.

Like the basketball offering, as well as the biggest league in the sport, the NHL, there are a huge number of other leagues around the globe. You can bet on games in Switzerland, Sweden, England, the Czech Republic and more. There are good outright future markets for NHL betting, and the markets within games are loaded.
Whether you’re making bets, or just want to check the form and stats, Betfair’s greyhound service is really good. There are odds on over 150 different greyhound races per day across the whole country. Betfair, as it does with most sports, lists handy tips, bet explainers and types of greyhound races on the greyhound page so that you have extra info at your fingertips when betting. You can see how Betfair compares among the best greyhound betting sites in the chart below.
Compare to the best darts betting sites in the UK.
Compare to the best snooker betting sites in the UK.
After factoring in all our rankings, Betfair comes out on top. Whether using the sportsbook or the exchange, Betfair is the best rugby betting site in terms of event coverage, everything from the Rugby World Cup and the Six Nations, down to domestic club games, and markets offered. There is a high premium to pay on the exchange, but given the sheer range in markets, the competitive odds and the consistency in their promotions, the overall package more than makes up for it. It’s also worth noting that the stats provided alongside the live streaming are excellent.
Check out why it’s no.1 in our top rugby betting sites in more detail in the chart below.
We list the 10 best cricket betting sites here.
By James Banting - If you’re already signed up to Betfair, wagering on other sports, then the transition to betting on tennis is a simple one. And if you’re new to Betfair, you’ll find the site and app easy to navigate through. The odds are consistently excellent, you’ve always got the choice to switch to their exchange, and you can stream live matches, with in-play statistics alongside. They are the fifth best tennis betting site according to our OLBG data.
By James Banting - Golf odds tend to vary from bookmaker to bookmaker and finding the best odds for your golf bet won't necessarily be from the same bookmaker each time you place a bet.
Golf odds will generally be pretty similar across all bookmakers and the small fluctuations will be down to the discretion of the bookmakers' traders. The one exception to this tends to be the Betfair Exchange which pits punters against punters.

Compare to the best motorsport betting sites.
Compare to the best boxing betting sites.
Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG.
Betfair offers extensive betting options for Handball, volleyball, cycling, AFL betting, and esports. Handball includes global competitions; volleyball,covers European Championships and various tournaments; cycling features future tours and current races; AFL betting has comprehensive stats and esports offers all major games like League of Legends and CS:GO.
Compare to the best political betting sites.
Compare to the best entertainment betting sites.
Betfair has a fantastic casino with all players from small to large stakers given the best experience possible on the platform. A huge range of slots and interactive promotions are on Betfair Casino to keep the most demanding of players happy and consistently able to use the services available. You can see further information in our Betfair Casino review which takes a look at each individual section on there.
Check our Casino Sites page for dedicated new online casinos and slot sites. You can also check out OLBG’s latest addition; our Best Bingo Sites. All of which are, obviously, sites fully licensed by the UK Gambling Commission.
If you have decided to open and create a Betfair new account this Betfair sign up guide will answer all your questions.
If you are already fully informed, and ready to open a Betfair new account just follow the simple bullet points below.
Click the Betfair sign up banner on this page.
Click the bet now tab, this will take you to the registration page.
Complete all the requested information, including any Betfair Promo code/Referral code (if applicable).
Tick that you agree to the terms and conditions.
That is it.
The Betfair site and app both have a similar layout with the black and yellow colours staying consistent throughout the platform. Betfair's design is well-structured and the design overall is efficient despite its interface absolutely crammed full of info. I found myself using the app over the desktop more and more, which is no sleight on the desktop version, but the app definitely feels more intuitive. Our user reviews point towards the reliability of the site being impressive plus the app being good due to the fast sign in process on there.
This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to Betfair I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very indeed. Placing a bet on Betfair is straightforward with the betslip instantly appearing on your screen when you click a selection.
As mentioned above, the design really makes this tick. On the desktop version, it’s stuff left and right of screen (menu and search to the left, account and bets to the right). On the app, it’s at the bottom, with search, account and bets at the top, with a main nav bar at the bottom that can get you to different sports, in-play options and casino (plus return to the home page).

You can set your deposit limit while you’re signing up; long before you’ve got close to actually making a bet.
There is also a Settings tab at the bottom of the page, no matter what page you’re on, that allows you to make changes to limits, as well as odds formats, or odds change preferences/notifications.
There are the following measures within its functionality:
Deposit Limit
Loss Limit
Session Limit
Wagering Limits
Reality Check
Time-Out
Self-Exclusion
Support Groups & Organisations
Advice on Keeping in Control
Parental Controls
Self-Assessment
All are explained in further detail on their safer gambling page. As well as this, on the same page they list links to the likes of the National Gambling Helpline, Be Gamble Aware and the National Gambling Treatment Service.
How OLBG reviews betting sites
Opinion, research and data collection for this review by
James Banting (Horse Racing, Golf and Tennis)
Nigel Skinner (Football and Politics),
Matt Edgar (Darts)
Frank Monkhouse (Boxing)
Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)
Jake Ashton (Entertainment and Specials)
🛂 Fact Checked - Sam Darkens - Commercial Manager
✍️ Written by - Luke Bradshaw Lee - Commercial Content Manager
✏️📚 - Steve Madgwick - Editor-In-Chief
| Betfair Mobile Offering | ||
|---|---|---|
| Rated: 4.70 / 5 | ||
| Rated: 4.30 / 5 | ||
| Rated: 2.20 / 5 | ||
Please note: Betfair, Paddy Power and Skybet do not partner with us. As a result we do not have sufficient up-to-date information to provide accurate product comparisons with those specific sportsbooks.
The deposit process here is simple, accepting a variety of different payment methods, and that goes for withdrawals, too. Customers can choose between Visa, PayPal and Paysafe Cards, as well as phone payments.
| Method | Min | Processing Time | Fee |
|---|---|---|---|
| £5 | Instant | Free | |
| £5 | Instant | ||
| £12 | Instant | ||
| £10 | Instant | ||
| £5 | Instant | ||
| £5 | Instant | ||
| £10 | 2-5 Days | ||
| £0 |
Check What Others Say About Betfair and Write Your Own Review
Betfair Frequently Asked Questions
The Betfair exchange is a platform where customers choose their own odds.
These chosen odds are them matched by another customer on the Betfair platform, and your bet is placed.
The matching of your bet had previously been done by a bookmaker, now another customer (who you do not know) acts as the bookmaker.
This matching of customers and odds enables you to get bigger prices than you do with a traditional bookmaker.
In the above scenario, you can also act as the bookmaker, taking bets (lay) from other customers of the Betfair exchange.
If you lay a bet you are predicting that something will not happen.
You can back or lay bets on Betfair to your heart's content.
The Betfair Exchange brings opposing customers together, and allows them to back (support) and lay (be against) bets, without the need for a traditional bookmaker.
You can only lay bets on the Betfair Exchange, not the sportsbook. Laying a bet means you are opposing a selection, you are taking a backers stake, as a traditional bookmaker would do, (just imagine you work in a bookmakers).
To lay a bet is to back something not to happen. For example, to lay Manchester United is to back them NOT to win. If you were to lay them, you would win your bet if they either lost or drew their match.
On the Betfair Exchange, the back prices are in blue and the lay prices are in pink.
If you want to back a selection you click the blue button, if you want to lay a selection you click the pink button.
When you lay a selection you are taking the backers stake and giving them the odds on offer, you will pay out at the odds on offer OR win the customers stake.
If you lay a £10 customers bet at odds of 2.0 your liability will be £20.00, your payout will be £10.00. (The customers £10.00 +£10.00 from the 2.0 odds you laid at)
On the Betfair Exchange, you can view how much your payout will be before you lay the bet by using the "What If" tab.
Again just imagine you are working in a bookmakers and you are taking customers bets over the counter, you are the bookmaker.
It's always important to remember when laying a bet, you can only win the other person's stake.
BLUE BOXES are back prices. When you are betting that the selection will win - Backing
PINK BOXES are for when you are betting against the selection winning - Laying in other words.
The Betfair Exchange allows you to choose the odds you want.
If you can succeed in securing the odds you want from another customer, then you may well be getting more value than you do with a bookmaker.
Betfair allows you to bet against a selection, this allows you to act as a bookmaker.
You can back and lay the same selection on Betfair Exchange, securing a profit whether the horse or team wins or loses.
You can dutch (back more than 1 selection) on Betfair.
You can take advantage of horse racing multiples at the bigger Betfair Exchange odds.
You can bet in play on Betfair taking advantage of fluctuating odds.
When you bet on the Betfair Exchange, you are rewarded with Betfair points.
The more you bet on the Betfair Exchange, the more points you accumulate.
Betfair Exchange charges Commission on winning bets.
The more points you have, the less commission you pay.
The liability on Betfair is the amount you will have to pay out when laying a bet, the liability is shown in the top right-hand corner of your Betfair betting slip when placing a lay bet.
It also shows next to the laid selection on the event page
The liability is different to the payout, the payout includes the original backers stake.
The answer is Yes. You can have separate accounts with both Paddy Power and Betfair
Paddy Power and Betfair merged to create paddy power betfair. That has morphed yet again into Flutter Entertainment but it does not affect your ability to have a registered account with both at this time.
The simplest analogy is to say that the Betfair Sportsbook is the equivalent of a traditional bookmaker, and the Betfair Exchange is similar to a couple of friends having a bet between themselves on the outcome of a race, a match, or whatever.
Everyone is likely to be familiar with how a bookmaker operates, so I shall just endeavor to outline the concept of an Exchange.
Prior to 1999, punters had the choice between bookmakers and the Tote as far as racing was concerned. Betting on football was limited to bookmakers, football pools, and fixed odds coupons.
When formed in that year, Betfair brought a new dimension to punters; they could literally bet against each other instead of pitting their wits against a bookmaker. As millions of punters could not be expected to apply for bookmakers' licenses, Betfair acted as a middle man, reserving (ring-fencing) the liabilities from accounts funded by both parties.
They returned winnings to one party after taking their cut (commission) for providing the radical new ‘service'.This meant that the bookmakers' over-round was replaced by a virtually 100% book, subject to the deduction of commission.
In general, this led to higher odds being available; better for backers, but particularly bad for the new breed of layers, many of whom quickly found that it was not the get rich quick scheme they had envisaged. It was now a battle between two bettors (albeit a loose term in this context) with opposing views.
The odds were in effect bartered until a point was reached that both parties were prepared to accept.
They included the following.
#1. It could not offer fixed odds without a bookmaker's permit.
#2. Bonuses, promotions, and free bets could not be awarded. They had no funds of their own in this sense with which to fund them, and could not impose the liability on another punter.
#3. Multiple bets were not possible.
Betfair could now offer services associated with a traditional bookmaker as well as its established Exchange format.
They expanded their offering substantially to include an online casino, poker and hundreds of slot games.
It could also offer a punter the choice between Exchange odds (on the Exchange) and Fixed odds (on Sportsbook).
All are available from the same login and don't need to be funded independently.
The most fundamental difference is of course that Sportsbook is a bookmaker and you will be unable to place a lay bet through this part of the site.
On Sportsbook, punters are guaranteed liquidity by Betfair (the bookmaker), so bets do not rely on being matched by a punter with an opposing view. If accepting odds already displayed on the exchange, you are matching an offer, so both bets are deemed to be matched.
Odds will be different. With Betfair acting as a bookmaker in the Sportsbook scenario, there will be a built-in percentage in the market, similar to a traditional bookmaker. Unlike on the Exchange, the punter pays no commission on winning bets as this has been replaced by the over-round in the market.
In Sportsbook, the odds are now set by Betfair, although they will move in line with market trends. From this, it follows that, as a punter, you can't offer your own odds on Sportsbook in the same way as you could on the Exchange.
Bonuses, promotions, and free bets may now be offered on Sportsbook. Refunds and cash credits are the only options available on the Exchange.
Multiples are available on some Sportsbook markets, but not on any Exchange market
Yes, you require only one account with Betfair to use either the Exchange or Sportsbook.