With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
The Ultimate Guide to NFL Betting Sites in the UK
Whether you’re an experienced bettor or a newcomer to the world of American football betting, finding the best NFL betting site is essential.
The list below contains the best NFL and American football betting sites available to UK customers. You'll see their welcome offers, plus links to access the bookies directly, before we go into each bookie, in detail, explaining why they make our top 20. Alternatively, you can head to our main betting sites page to see all UK bookies listed in order of user review.
A betting site with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.
- Ranks in Top 10 for 10 different categories
- No.1 bookie for cricket betting
Shrewd punters go-to bookie with stand out weekly prices. Also preferred bookmaker for greyhounds betting and a high ranking Best Odds Guaranteed Offer.
- No.1 bookie for NFL and baseball betting
- Ranks in OLBG Top 10s for six categories
Top rated by OLBG users for years. Full of interesting betting tools and promotions.
- Rated #1 By OLBG Users
- Ranks in OLBG’s Top 10s more than any bookmaker
One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers
- Ranks in OLBG’s Top 10 for eight different categories
- Early Payout on more sports than any other bookie
A Market-Leading British Betting Company since 1999, Spreadex offers top-of-the-range Sports and Spread Betting
- Ranks in Top 10 for four different categories
- No.1 spread betting site
UK betting site with statistics, great odds and brilliant live betting & promotions for registered customers.
- Great Selection Of Promotions
- Ranks in Top 10 for three different categories, including rugby and motorsports
BetMGM has entered the UK market and offer a brilliant sports betting platform.
- Ranks in Top 10 for four different categories
- No.2 bookie for darts betting
The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG.
- Ranks in OLBG Top 10s for seven categories
- Top three bookie for racing, basketball and American football betting
Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers
- Ranks in OLBG Top 10s for 14 categories
- No.1 bookie for rugby and basketball betting
Strong European bookmaker with good coverage of sports on the continent. With over 20 million users they are one of the biggest bookies going.
- Ranks in Top 10 for three different categories.
- Regular enhanced accas
Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven.
- No.1 bookie for Lucky15 betting
- No.1 bookie for Acca Insurance
One of the UK's largest bookies. They price up many antepost races before any other bookmaker.
- Ranks in OLBG Top 10s for nine categories
- Best bookie in the country for snooker betting
BetUK have a dedicated offering centred around the UK's biggest sports. Their super quick app makes things simple.
- A top three bookie for darts betting
- Ranks in Top 10 for five different categories
Rated #1 Betting app, and often best odds to be found on major sports. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.
- The no.1 app across all UK bookies
- Ranks in Top 10 for 11 different categories
The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair
- Best betting exchange in the UK
- No.1 bookie for Politics, and Entertainment/Specials betting
Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app.
- Ranks in OLBG Top 10s for 11 categories
- Top 3 bookie for football, snooker and American football betting.
A far bigger bookmaker than you would expect with fantastic esport coverage and lots of promotions for registered customers.
- Rank in our Top 10s for five different categories
- The no.1 bookie for motorsport
The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients:
- Ranks in OLBG Top 10s for five categories
- No.1 bookie in the UK for golf betting
A new way to bet. A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want.
- No.2 bookie for Politics, and Entertainment/Specials betting
- Ranks in Top 10 for four different categories
Established in 1934, William Hill is a leading gambling corporation operating globally. Offering an extensive range of services.
- Ranks in Top 10 for 16 different categories.
- No.1 bookie for darts and boxing
| Bookie | Welcome Offer | Live Streaming | NFL Odds Boosts | Best Feature/s | OLBG Member Rating |
|---|---|---|---|---|---|
| 1. Betway | Bet £10, Get £50 | ✅ | ✅ | Promo Bar, Kicker Insurance, Early Payout | 4.1 |
| 2. 888Sport | None | ✅ | ✅ | Odds Boost | 4.2 |
| 3. bet365 | Bet £10, Get £30 | ✅ | ✅ | NFL Super Boost | 4.5 |
| 4. BoyleSports | Bet £10, Get £30 | ❌ | ✅ | Early Payout | 4 |
| 5. SpreadEX | Bet £10, Get £60 | ✅ | ✅ | Odds Boost, Statisitcs | 4.1 |
| 6. Grovesnor Sport | Double Your Odds | ❌ | ✅ | Odds Boost | 4.1 |
| 7. BetMGM | Bet £10, Get £40 | ❌ | ✅ | Odds Boost | 4.3 |
| 8. QuinnBet | 50% Back up to £25 | ❌ | ✅ | Odds Boost | 4.1 |
| 9. Unibet | Bet £20, Get £40 | ✅ | ✅ | Odds Boost | 4.1 |
| 10. Bwin | £20 Backup Bet | ✅ | ✅ | Odds Boost | 4 |
| 11. Betfred | Bet £10, Get £50 | ❌ | ✅ | Odds Boost | 4 |
| 12. Coral | Bet £5, Get £50 | ❌ | ❌ | Statisitcs | 4 |
| 13. BetUK | Bet £10, Get £40 | ✅ | ❌ | Statisitcs | 4.1 |
| 14. BetVictor | Bet £10, Get £30 + Boost Token | ❌ | ✅ | Odds Boost | 4.1 |
| 15. Smarkets | 0% Commission for 60 days | ❌ | ✅ | Odds Boost | 4.4 |
| 16. Ladbrokes | Bet £5, Get £30 | ❌ | ❌ | Statisitcs | 4.2 |
| 17. 32Red | None | ✅ | ✅ | Odds Boost | 4.2 |
| 18. Star Sports | Bet £20, Get £10 | ❌ | ❌ | Statisitcs | 4.3 |
| 19. SBK | Bet £10, Get £40 | ❌ | ❌ | Statisitcs | 4.2 |
| 20. William Hill | Bet £10, Get £30 | ❌ | ✅ | Bet Builder Boost | 4 |
Top 20 NFL Betting Sites and Why
This is the detailed reasoning as to why these are the best bookmakers in the country for American football betting. We’ve considered everything so you don’t have to.
1. Betway
| UKGC Licence Number | 39372 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit Cards, PayPal, Neteller, PaySafe Card |
| Withdrawal Time | 2 hours |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Promo Bar, Kicker Insurance, Early Payout |
Betway tops this list with the highest overall score (17.0) and the best Promotions rating (4.0) of all 20 sites, and it earns that lead through NFL-specific extras rather than raw odds alone. Betway's Promo Bar puts every live offer front and centre on the site rather than burying them in a promotions tab, and for NFL that currently includes Field Goal Insurance (money back if a backed team's win is denied at the last by a field goal) alongside an Early Payout offer that settles winning bets before full time once a team has pulled clear. Odds Boosts run alongside these on most weeks.
On the numbers, Betway also ticks every box that matters for NFL bettors: NCAAF and CFL markets, a Bet Builder, and live streaming are all present, and its Odds (4.0) and Markets (3.5) scores sit comfortably above the mid-table.
Get the Betway welcome offer.
Pros
- Best for NFL-specific promotions.
- Field Goal Insurance and Early Payout both apply to NFL.
- Toggle the Promo Bar on NFL game markets.
Cons
- Statistics not as good as some others in this list.
My verdict
2. 888Sport
| UKGC Licence Number | 39028 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards, Apple Pay, Neteller, Skrill |
| Withdrawal Time | 2 hours |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost |
888Sport is one of the best UK bookies for NFL and baseball betting, and unlike most of the field, it backs that claim with a dedicated American Football section rather than a generic sportsbook page. Full sport parity applies across NFL, college football and the CFL: Bet Builders, Cash Out, Acca Insurance, Bet Boosts and live streaming are all available on all three.
Its standout NFL promo is Bet Builder Blitz, which refunds your stake as a free bet if a losing NFL Bet Builder was undone by a single leg. Where Betway leans on breadth of promotions, 888Sport leans on odds and markets quality: its 4.5 Odds score and 4.0 Markets score are among the best of the 20, just behind bet365's joint-leading 4.5.
Get the 888Sport welcome offer.
Pros
- Full NFL/NCAAF/CFL offering on Bet Builder, Cash Out and live streaming.
- Highest Statistics score, useful for in-game NFL research.
Cons
- Promotions are only mid-table, surprising given the NFL specialism.
My verdict
3. bet365
| UKGC Licence Number | 55149 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit Cards, PayPal, Skrill, Neteller, PaySafe Card, Apple Pay |
| Withdrawal Time | Instant |
| Customer Support | 24 hours (Web Chat, Email, Social) |
| NFL Promos | Super Boost, Odds Boost |
bet365 shares second place with 888Sport on overall score (16.5) and holds the joint-highest Markets score in the whole list (4.5, level with Spreadex). Extended Handicap Lines are its calling card for NFL: where most bookies offer a single spread, bet365 lets you shop across a run of alternate handicaps on the same game, which suits bettors who want to shape their own price rather than take what's given.
NCAAF, CFL, Bet Builder and live streaming are all present, matching the top two. What it lacks, compared with Betway and 888Sport, is a headline NFL-specific promotion, its promotions score of 2.0 reflects a bookmaker that competes on odds depth rather than offers.
Get the bet365 welcome offer.
Pros
- Offer their Super Boosts for NFL markets.
- Extended spread lines, with a wider offering than most other bookies.
Cons
- No standout named NFL promotion to match Betway's Promo Bar or 888Sport's Bet Builder Blitz.
My verdict
4. BoyleSports
| UKGC Licence Number | 39469 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit Cards, PayPal, Skrill, Neteller, PaySafe Card, Apple Pay |
| Withdrawal Time | 2 hours |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost, Early Payout |
BoyleSports shares the joint-highest Markets score (5.0, level with SpreadEX) and posts the second-best Promotions score in the Top 20 (3.5, behind only Betway). Its Early Payout offer is explicitly written to include NFL: Boylesports pays out early when your side goes ahead in football, NFL, snooker, GAA, tennis, basketball, cricket or rugby, one of the few promotions in this list that names the sport rather than leaving it to a generic "all sports" line. It also runs a Bet Builder 25% Winnings Boost and Acca Loyalty scheme, and covers 41 sports in total, more than any other bookie here.
Get the BoyleSports welcome offer.
Pros
- Early Payout offered on all NFL games.
- Joint-best score for Markets (5.0), and second-best score for Promotions (3.5).
Cons
- No Bet Builder or live streaming flagged for NFL specifically.
My verdict
5. SpreadEX
| UKGC Licence Number | 8835 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit cards |
| Withdrawal Time | 24 hours |
| Customer Support | 07:30 am - 10:00 pm (Phone, Email, Social) |
| NFL Promos | Odds Boost |
SpreadEX is the only operator in the Top 20 that lets you spread bet NFL games alongside conventional fixed-odds markets from one account, and the numbers back up the pitch: it shares the joint-highest Odds score (5.0) and joint-highest Markets score (5.0) with Smarkets and Coral/Unibet respectively, plus the joint-best Statistics score (2.0) alongside 888Sport.
Bet Builder and live streaming for NFL are both present. What's missing entirely is a promotions layer, Spreadex posts the joint-lowest Promotions score in the list (0.0), with no NFL-specific offer to point to.
Get the SpreadEX welcome offer.
Pros
- Bet Builder and live streaming both cover NFL.
- Incredible odds for NFL markets.
Cons
- Spread betting losses can exceed your stake, a real risk for anyone unfamiliar with the format.
- No promotions for American football.
My verdict
6. Grosvenor Sport
| UKGC Licence Number | 57924 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit cards, Skrill |
| Withdrawal Time | 24 hours |
| Customer Support | 07:00 am - 10:30 pm (Phone, Email, Social) |
| NFL Promos | Odds Boost, Early Payout |
Grosvenor Sport rounds out the top six with solid, balanced numbers: 4.0 for both Odds and Markets, and a respectable 2.0 for Promotions. Like Boylesports and Betway, it runs an Early Payout offer on NFL, settling winning bets early once a backed team goes clear, and it pairs that with a headline 100% Odds Boost token for new customers on top of a straight cash welcome bonus. NCAAF, CFL and Bet Builder are all covered for NFL. As part of the wider Grosvenor Casino group, though, sports betting sits second to the casino product, and that shows in the one gap on the NFL scorecard: no live streaming.
Get the Grosvenor Sport welcome offer.
Pros
- Early Payout applies to NFL games.
- Good all-rounder for odds, markets and stats.
Cons
- A casino-first brand, so the sportsbook can feel like the secondary product.
My verdict
7. BetMGM
| UKGC Licence Number | 39198 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit cards, Apple Pay, PayPal, Google Pay |
| Withdrawal Time | 90 minutes |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost |
BetMGM shares the joint-highest Markets score in this bracket (5.0, level with Boylesports, Coral and Smarkets) thanks to its MGM Resorts International backing and the American sports-betting DNA that comes with it. Profit Boosts and a Score Predictor free-to-play game with a headline jackpot sit alongside a solid NFL Bet Builder, and NCAAF markets are covered.
Since launching in the UK in August 2023 under a LeoVegas-run licence, though, BetMGM hasn't yet matched the NFL breadth of the operators above it: there's no CFL market and no live streaming, and its Statistics score (1.0) lags the leaders.
Get the BetMGM welcome offer.
Pros
- One of the best options for NFL markets.
- Strong brand recognition from its US sportsbook operations.
Cons
- No CFL markets offered.
- No live streaming for NFL.
My verdict
8. QuinnBet
| UKGC Licence Number | 61011 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards |
| Withdrawal Time | Instant in some cases |
| Customer Support | 24 hours |
| NFL Promos | Odds Boost |
At QuinnBet you get free bets if you win NFL accas, free bets based on in-play bets on US sports and NFL acca insurance. Marry that with competitive odds, great market coverage and the possibility to go each way on outright bets such as the Super Bowl and you have an excellent NFL betting site.
The Irish-owned operator, ties BetMGM's overall score (14.0) with a smaller, more focused offering: 20 sports in total, the fewest of any bookie in this list, but NCAAF, CFL and a Bet Builder are all present for NFL, and its 4.0 Odds score matches the mid-table pack. Its Acca Bonus rewards multi-leg bets across sports, and a 50%-back welcome offer gives new customers a straightforward introduction. What QuinnBet doesn't have, on the evidence available, is as many promotions written specifically for NFL, and no live streaming, either.
Get the QuinnBet welcome offer.
Pros
- Straightforward Acca Bonus across sports.
- Solid American football odds.
Cons
- No NFL-specific promotions.
My verdict
9. Unibet
| UKGC Licence Number | 45322 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards, Apple Pay, Skrill, Neteller |
| Withdrawal Time | < 20 minutes |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost |
Unibet is the single operator in this Top 20 whose own live-streaming list names "American football" explicitly, rather than folding it into a generic streaming tick-box, and the data backs that up: NFL live streaming, NCAAF, CFL and Bet Builder are all present. Unibet also shares the joint-highest Odds score (5.0, alongside SpreadEX) and covers 36 sports in total under the Kindred Group umbrella that also owns 32Red.
Where it falls away is on extras: Statistics and Promotions both sit at just 0.5, the joint-lowest promotions score alongside Coral and BWin, meaning there's no NFL-specific offer to point to beyond the core welcome bonus.
Get the Unibet welcome offer.
Pros
- Full American football coverage: NFL, NCAAF and CFL, plusBet Builder and live streaming.
- Confirmed, explicitly named live streaming of NFL games. The only bookie on this list to spell it out rather than imply it.
Cons
- Promotions score of just 0.5, no NFL-specific offer identified.
My verdict
10. Bwin
| UKGC Licence Number | 54743 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards |
| Withdrawal Time | Instant in some cases |
| Customer Support | 24 hours |
| NFL Promos | Odds Boost |
Bwin (formerly BetAndWin, part of GVC Holdings and based in Gibraltar) is a genuine heavyweight by customer numbers (around 20 million across Europe) and that scale shows in the product.
Bwin matches Unibet's full house of NFL essentials: NCAAF, CFL, Bet Builder and live streaming are all present, and its 4.5 Odds score sits just behind the very top tier. Across 34 sports in total, Bwin's day-to-day extras run through a straightforward Acca Boost and Cash Out, plus a Predict 5 free-to-play game with a shared prize pot. Like Unibet, though, it posts a Promotions score of just 0.5, meaning nothing NFL-specific has been identified beyond the general Acca Boost that also applies to every other sport it covers.
Get the Bwin welcome offer.
Pros
- Fantastic platform that lends itself to NFL betting.
- Among the best odds in the Top 20.
Cons
- No NFL-named promotion beyond a generic Acca Boost
My verdict
11. Betfred
| UKGC Licence Number | 39544 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards, Neteller, Skrill, PaySafe Card |
| Withdrawal Time | 2 hours |
| Customer Support | 24 hours (Web Chat, Email, Social) |
| NFL Promos | Odds Boost |
Betfred has built its reputation on multiples bonuses, Lucky 15, Lucky 31 and Lucky 63 boosts have earned it the "Bonus King" nickname, and that generosity shows in a joint-best Statistics score of 2.0, level with 888Sport and SpreadEX.
NCAAF and CFL markets are both covered, and its Promotions score (2.0) is respectable for the mid-table. The gap against the operators above it is a real one, though: Betfred has neither a Bet Builder nor live streaming flagged for NFL, which rules out two of the features punters increasingly expect from a modern NFL sportsbook, across a smaller 22-sport total.
Get the Betfred welcome offer.
Pros
- Genuinely strong in-play statistics coverage for NFL (joint-highest score in the list).
- Solid level of American football promotions.
Cons
- No NFL Bet Builder, a significant gap against 15 of the other 19 bookies.
My verdict
12. Coral
| UKGC Licence Number | 54753 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | PayPal, Debit cards, Apple Pay, Skrill, Neteller, PaySafe Card |
| Withdrawal Time | Within 3 Hours |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost |
Coral is the only bookie in this Top 20 whose promotions table carries a line specifically headed "Free Bets on US Sports", making it one of the more direct nods to NFL bettors on this list, even if the detail isn't broken out further. It backs that with the joint-highest Odds score (5.0, level with SpreadEX, Unibet and Smarkets) and the widest sports coverage of any bookie here at 38 in total, part of the Entain stable alongside sister brand Ladbrokes.
NCAAF, CFL and a Bet Builder are all present for NFL. Its promotions score of 0.5, though, suggests that US-sports promo doesn't extend much further, and there's no live streaming for NFL.
Get the Coral welcome offer.
Pros
- One of the best bookies for American football odds.
- Free Bets on US Sports: a promotion named specifically for American sports rather than folded into a generic sportsbook-wide offer.
Cons
- No live streaming for NFL.
My verdict
13. BetUK
| UKGC Licence Number | 39198 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit Cards, Apple Pay |
| Withdrawal Time | 1-2 working days |
| Customer Support | 24 hours (Webchat, Social) |
| NFL Promos | None |
BetUK, a LeoVegas Gaming brand launched in 2021, quietly covers more NFL ground than several bigger names above it: live streaming and a Bet Builder are both confirmed for NFL, alongside NCAAF and CFL markets, a combination only a handful of the Top 20 manage together. Its Acca Club rewards multi-leg bets with up to 200% extra winnings across sports, and its odds score (4.5) is comfortably above average.
What lets BetUK down is promotions, where it posts the joint-lowest score in the whole list (0.0), no NFL-specific offer stands out, despite the strong underlying product.
Get the BetUK welcome offer.
Pros
- NFL live streaming paired with a Bet Builder. A combination fewer than half the Top 20 can offer together.
- NCAAF and CFL markets both present.
Cons
- One of the worst options for NFL promotions.
My verdict
14. BetVictor
| UKGC Licence Number | 39576 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit cards, Google Pay, Apple Pay |
| Withdrawal Time | Instant |
| Customer Support | 24 hours (Web Chat, Social, Email) |
| NFL Promos | Odds Boost |
The BetVictor Bet Builder has a reputation that precedes it, it's rated one of the strongest same-game multiple tools in independent bet builder comparisons, and that extends to NFL, where the Bet Builder is confirmed alongside NCAAF and CFL markets.
The BetVictor Predictor free-to-play game and Acca Insurance sit on top of a Promotions score of 2.0, matching the mid-table. Markets (3.5) and Odds (4.0) are both a touch below the leaders, and there's no live streaming flagged for NFL, which keeps BetVictor a notch behind BetUK and Unibet on overall NFL coverage.
Get the BetVictor welcome offer.
Pros
- A same-game Bet Builder that's independently rated among the best in the market, now extended to NFL.
- Fantastic app that lends itself to NFL betting.
Cons
- No live streaming for NFL.
- Not as many NFL markets as others in this list.
My verdict
15. Smarkets
| UKGC Licence Number | 39173 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit cards, Skrill, Neteller, PayPal |
| Withdrawal Time | 1-2 Business Days |
| Customer Support | 09:00 am - 11:00 pm (Web Chat, Social) |
| NFL Promos | Statistics |
Smarkets is the odd one out in this list: it's a betting exchange, not a traditional bookmaker, so NFL prices are set by other bettors backing and laying against each other rather than by a bookmaker's odds team.
That structure delivers the joint-highest odds and markets scores in the Top 20 (5.0 each, level with SpreadEX on odds and with BoyleSports, BetMGM and Coral on markets), and a Bet Builder is available for NFL despite the exchange model. What an exchange doesn't do is run promotions or welcome bonuses in the conventional sense, and Smarkets' statistics and promotions scores both sit at the bottom of the list (0.0 each).
Get the Smarkets welcome offer.
Pros
- Incredible odds, among the very best.
- 0% commission periods reduce the exchange's usual cut when you sign up.
Cons
- No welcome promotions or NFL-specific offers.
- No live streaming, and the exchange format takes getting used to for bettors new to it.
My verdict
16. Ladbrokes
| UKGC Licence Number | 54743 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit Cards, PayPal, Skrill, Neteller, PaySafe Card |
| Withdrawal Time | Instant |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost |
Ladbrokes, Coral's sister brand under Entain, brings a strong Odds score (4.5) and Boosted Odds/Price Boosts that run across football, basketball, NFL and tennis alike, plus a Bet Builder that covers NFL alongside NCAAF and CFL markets.
Its well-known 2UP & Win early payout is written specifically for football (paying out when a team goes two goals up) and doesn't extend to NFL, which is a promotion Ladbrokes shares with Coral but hasn't adapted the way BoyleSports and Betway have for their Early Payout offers. There's no live streaming for NFL, and its promotions score of 1.0 sits below most of the bookies ranked above it.
Get the Ladbrokes welcome offer.
Pros
- Boosted odds across all sports, that run into NFL games.
- Strong odds for American football, especially NCAA games.
Cons
- No live streaming for NFL.
- Early Payout promotion doesn't extend to NFL markets.
My verdict
17. 32Red
| UKGC Licence Number | 39430 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | PayPal, Debit cards, Skrill, Neteller |
| Withdrawal Time | 1-2 Business Days |
| Customer Support | 24 hours (Web Chat) |
| NFL Promos | Statistics |
32Red, a Kindred Group brand alongside Unibet, sums up its own approach in its review copy: it makes sure it has the best NFL odds out there, and relies on that rather than any bells or whistles. That's a fair description of the data too, live streaming and a Bet Builder both cover NFL, a genuine surprise given 32Red runs the smallest overall sports list in this Top 20 at just 19 sports, but its promotions score sits at the bottom of the list (0.0), with only a Daily Horse Racing Price Boost (not NFL) as a named promo elsewhere on the site.
Get the 32Red welcome offer.
Pros
- Live streaming and Bet Builder both cover NFL, despite a small overall sportsbook.
- Straightforward, odds-focused approach with no promotional clutter.
Cons
- Promotions score of 0.0, no NFL-specific offers.
My verdict
18. Star Sports
| UKGC Licence Number | 9177 |
| Customer Fund Segregation Rating | High |
| Payment Options Include | Debit Cards, PayPal |
| Withdrawal Time | 1-3 business days |
| Customer Support | 24 hours (Web Chat, Phone, Email, Social) |
| NFL Promos | Odds Boost |
One of the country's leading independent bookmakers, Star Sports launched in 1999, and it holds its own on the raw numbers with matching 4.0 scores for Odds and Markets, plus NCAAF and CFL both covered. Its promotions culture runs to money-back offers like the Acca Rebound (for NBA specifically) and Premier League Added Back, none of which are written for NFL, and its overall Promotions score of 1.0 reflects that gap.
Alongside Betfred, it's one of only two bookies in this Top 20 with neither a Bet Builder nor live streaming for NFL, which is a bigger miss the further down the list you look for reasons to switch.
Get the Star Sports welcome offer.
Pros
- Solid offering for odds and markets.
- Long-established and independently owned since 1999, means it can pivot as it wants.
Cons
- No Bet Builder feature for NFL.
- No live streaming for NFL.
My verdict
19. SBK
| UKGC Licence Number | 39173 |
| Customer Fund Segregation Rating | Strong |
| Payment Options Include | PayPal, Debit cards, Skrill, Neteller |
| Withdrawal Time | Up to 24 hours |
| Customer Support | 9am - 11pm (Web Chat, Social, Email) |
| NFL Promos | Statistics |
SBK, which started out as the mobile-only sportsbook owned by Smarkets, brings a strong Odds and Markets showing (4.5 each) into the bottom third of this list, and its Bet Builder does cover NFL, including Bet Builder X, which lets you combine bet builder legs from multiple games into one slip.
Since launching in 2019 it has built a reputation for a clean, well-designed app experience. What SBK doesn't have for NFL is any live streaming, any Statistics score above zero, or a named NFL promotion, both its Statistics and Promotions scores sit at the bottom of the list (0.0 each), and being mobile-only won't suit everyone who prefers to bet from a desktop.
Get the SBK welcome offer.
Pros
- One of the best betting apps in the UK.
- Some of the strongest odds in the country.
Cons
- Nothing in the way of NFL-specific promotions.
- No live streaming for NFL.
My verdict
20. William Hill
| UKGC Licence Number | 39225 |
| Customer Fund Segregation Rating | Medium |
| Payment Options Include | Debit Cards, PayPal, Skrill, Neteller, PaySafe Card |
| Withdrawal Time | 30 minutes |
| Customer Support | 24 hours (Web Chat, Social) |
| NFL Promos | Odds Boost, Bet Builder Boost |
Founded in 1934, William Hill closes out this list at 20, and it's the core NFL numbers rather than the promotions that put it there: its Odds and Markets scores of 3.0 apiece are the lowest of any bookie in this Top 20, well behind the SpreadEX, Coral, Unibet, Smarkets group at 5.0. That's a striking result from a brand with 91 years of history behind it, founded in 1934.
What does hold up is the promotions side: William Hill's Bet Builder Boosts run across multiple sports including NFL, exactly as advertised, and NCAAF, CFL and a standard Bet Builder are all present too, giving it a Promotions score of 2.0 that's actually above several bookies ranked higher.
Get the William Hill welcome offer.
Pros
- 25% Bet Builder Boost specifically for NFL matches.
- Established, trusted brand with huge reputation.
Cons
- No live streaming for NFL.
- Not as many options for American football markets.
My verdict
Best Bookmaker for NFL Betting Odds
You want to know you are getting the best odds when betting on NFL on betting apps?
Updated monthly we have a Best Odds Comparison Guide with the current NFL best odds bookmaker list
Best NFL Betting Sites for Promotions
Promotions are key for bettors, and it's no different when it comes to NFL betting sites.
Firstly, when you sign up to a bookmaker for the first time you should absolutely be taking advantage of welcome offer or sign-up bonus. This is a general point, not one specifically relate to American football. Once you've done that, then you need to think about NFL and American football-specific promotions, because in terms of UK betting sites, there aren't that many.
50% NFL Bet Builder Profit Boosts every weekend
Selected players only. 50% profit boost on weekend NFL games available from 12:00 on Saturdays. Min odds 4/1 and max stake of £10. Max winnings: £5k. Bet restrictions and further T&Cs apply
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
You've seen from the top 10 above, which bookmakers excel at this. They include acca insurance, free bets back if your NFL or NCAA bets don't land, free bets if you bet loses in overtime and bet boosts on American football games. They are well worth hunting out if you love betting on the NFL.
These are the best NFL betting sites for promotions specific to the sport:
Bet365 Extended Handicap Lines
We give a special mention to bet365 NFL betting based on a few reasons.
Bet365 NFL Betting - Extended Handicap Lines
One of the most popular bets to make on NFL is on the Handicap Lines market.
Generally, these handicaps are set and you will have 2 or three options to choose from, usually in favour of the favourite.
However, Bet365 offer you the ability to choose virtually any handicap you wish.
Obviously, the odds change accordingly, but if you think the main lines are a little bit out and you think you can find better value by extending the handicap, you can.
Best NFL Betting Sites for Live Streaming
You are going to find it difficult to find a live NFL stream with a bookmaker, but not impossible. They are out there.
Much like the Premier League and World Cup football, the TV rights are so tight and expensive, that bookmakers simply will not have a chance of broadcasting live NFL streams for free. That has changed a little over time, however.
There are bookmakers that live stream American football games, whether that be the NFL, college games or the CFL.
A selection of these bookmakers include:
- 888Sport
- bet365
- Bwin
- Unibet
- Betway
How OLBG Reviews and Rates NFL Betting Sites
Our expert team has collected thousands of data points across more than 120 UK bookmakers, assessing how they perform specifically in terms of the sports that they cover, or product features that bettors regularly use.
Here you can hone in and define which bookmakers offer a specific feature that suits your betting style – great if that’s exactly what you bet on. We have these Top 10s for over 30 categories, which can be found in our Bookie Guides section. We also collect all Top 10s to compare which bookies score highest, most often, and it’s this that populates the list that you can see on our main betting sites page.
For a more detailed explanation, head to our How We Rate page.
Key Factors We Assess:
- Customer Support: Prompt and helpful interactions.
- Banking & Payment Options: Variety and ease of transactions.
- Site Usability & Mobile Experience: User-friendly interface on both desktop and mobile.
- Range of Football Markets Covered: Comprehensive football coverage.
- Types of Bets Accepted: Various options including in-play betting.
- Odds Offered: Competitive odds for football matches and tournaments.
- Promotions & Offers: Attractive bonuses and ongoing football promotions.
- Initial Bonus Terms: Fair and transparent conditions.
- User Experience: Pleasant and hassle-free betting environment.
- Ease of Registration & Account Verification: Simple and straightforward processes.
- Live Streaming & In-Play Betting: Quality streaming and live football betting options.
- Maximum Payouts: High limits for potential winnings.
Advantages of Considering a New UKGC-Licensed Bookmaker
Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style
Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.
Pros
- Latest tech: live streaming, cash-out, mobile.
- Generous welcome offers, free bets, promotions.
- Clean, modern design and a fresh look.
Cons
- Unproven track record; check license/regulation.
- Fewer markets than established betting sites.
- Limited customer support, slower problem resolution.
How To Choose The Best NFL Betting Site For You
If you're on the hunt for a new American football betting site, there are several crucial elements you should consider to ensure a top-notch betting experience:
Key Factors to Evaluate:
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Everything Else You Want!
🔒 Trustworthy
With over 80 online bookmakers licensed in the UK, we only list those vetted by the UK Gambling Commission and good for American football in our bookmakers guide. Betting with non-licensed bookmakers offering American football betting can be risky and may lead to complications in case of disputes. For your peace of mind, always check if a betting site holds a valid license through the Gambling Commission website.
Table: Top Trusted Betting Sites (Trustpilot Ratings)
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| BetGoodwin | 4.0 | 796 |
| Matchbook | 4.2 | 1899 |
| Spreadex | 3.8 | 1106 |
| 10bet | 3.7 | 1157 |
| Netbet | 3.4 | 1849 |
Data correct as of 4/9/2024 - Source: Trustpilot Betting Agencies
✅ Reliable
Not all licensed American football bookmakers meet our reliability criteria. We exclude those with a track record of pending payments, shifting terms and conditions, and poor customer service. While we highlight these issues in our reviews, the worst offenders don’t make our list.
🟢 Low Risk
Small, new companies in the UK market may pose higher risks due to potential cash flow issues. However, if they are UK Gambling Commission-registered, they must meet financial solvency criteria. Larger, more established companies typically present lower risks. While it's rare for bookmakers to close without honouring bets, choosing established operators for long-term (ante-post) wagers is advisable. Diversifying your bets across multiple bookmakers can also mitigate risk.
🌟 Reputable
Reputation is best gauged through user experiences. We gather over 500 user reviews from the OLBG community to offer detailed insights into various UK betting sites. These reviews cover customer service experiences and how disputes were resolved.
👥 Player-Friendly Terms and Conditions
We meticulously analyse each betting site's terms and conditions, withdrawal policies, and deposit terms. Some sites may impose charges for certain transactions or inactivity, so it's crucial to be well-informed. Our community reviews and research highlight these details to ensure you get fair terms.
Tips for Choosing Your Next American football Betting Site:
- Minimum Deposit Requirements: Always check the minimum amount you need to deposit to activate your account.
- Deposit and Withdrawal Methods: Ensure the site supports convenient payment methods for you.
- Withdrawal Policies: Look for any fees associated with withdrawals.
- Betting Rules: Understand the minimum bet amount, maximum winnings, and specific rules for voided bets.
If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.
Similar Sites to Your Current American football Bookmaker:
- William Hill: Consider Ladbrokes or Betfred for a similar experience.
- Matchbook or Smarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
- Ladbrokes: William Hill is a reputable choice.
- bet365: BetVictor offers a similar range of markets and in-play betting.
Our guides and reviews are filled with information to help you choose the best American football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.
Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.
Bookmaker Deposit Methods
There are many ways to fund your American football betting account. While this list is not exhaustive, it covers the most popular and trustworthy methods.
The minimum deposit is often £5, but it can be much higher for some bookies. Check out our review pages for online betting sites' minimum deposit amounts. In addition to varying by the bookmaker, this can vary by the deposit method used.
Bookmakers will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely if you withdraw using a different payment method than you used to deposit.
Visa Debit Card
A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.
PayPal
Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.
Apple Pay
Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.
Skrill
Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites.
PaySafeCard
These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards.
Take a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site.
With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.
Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews.
👍 Responsible Gambling, Identification & Affordability Checks
In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification.
Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.
Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide.
✋ When The Fun Stops Stop 🛑
You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare.
If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.
🔚Set Limits and Use Bookmaker Tools
We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including
- Deposit Limits
- Session Limits
- Account History
- Time Outs
Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.
Summary and Conclusion
When looking for the best bookie for American football betting, the key areas to consider are:
- ✅ OLBG experts analysis of best American football betting sites overall and best by the category which you are most interested in.
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each American football betting site.
- 💳 The payment methods which you want to use and which bookies support them.
- 🔒 How trustworthy, reliable and reputable each bookie is.
