Get VAR Goal Guarantee for the new PL Season, Plus More

Another Friday means another weekly roundup, keeping abreast of the main changes in the UK betting industry. 

The Premier League season starts today, and we're excited. That's on top of the conclusion of the Ebor Festival, England versus Pakistan in the cricket, plus plenty more.

New Promos

The best promotions that we've seen this week:

offer

Liverpool to Finish in the Top 4 - was 11/1, now 50/1!

18+. New customers only. 9am 27/07/26 – 8pm 30/05/27  Min 1st dep £10. Certain deposit methods & bet  types excl. Bet £1 single on Premier League 2026-2027: Liverpool to finish in the top 4 (£1 Max/Min). At 50/1 for 10x £5 Free Bets (valid 4 days). Original price 11/10. Stake & winnings returned at original odds as cash on settlement. Restrictions + T&Cs apply.

SEE OFFER

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Offer Changes

These are the bookies who have changed their welcome offer this week:

Bet £10, Get £50 in Free Bets

• Min Deposit £10
• Min Odds 2
• Offer amount £50

Payout Speed: 24h

SEE OFFER

New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Bet Builder Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply

Bet £20 Get £10 in Free Bets

• Min Deposit £10
• Min Odds 2
• Offer amount £10

Payout Speed: 24h

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18+ New customers only. Bet £20+ get £10 in free bets. Evens or greater to qualify. 1x£5 free bet paid if all terms met. £5 free bets for use on singles and upwards. 1x£5 free bet paid 24h after payment of initial free bet. Free bets must be used at min. odds 4/1. Full T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply

Bet £10, Get £30

• Min Deposit £10
• Min Odds 2
• Offer amount £30

Payout Speed: 24h

SEE OFFER

New GB customers only | First deposit £10+ with applicable bonus code | Bet £10+ to get 3 × £10 Bonus Bets | Credited in stages | Restrictions apply | Each Bonus Bet expires 7 days after crediting | Stake not returned | Full T&Cs apply
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Get up to £30 in Football Free Bets

• Min Deposit £5
• Min Odds -
• Offer amount £30

Payout Speed: 24h

SEE OFFER

18+ New Customers. Opt in, deposit and bet £10 on any football market (odds 1/1+) within 7 days of sign up. Get your initial stake back (up to £30) credited in set football markets. Free bets expire in 30 days. Scroll Down for T&Cs. GambleAware.org | Please gamble responsibly
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Content Updates

I've been updating a load of our bookie reviews, ensuring they're as up-to-date as possible and in tip-top shape. These include the likes of 32Red, 10Bet and Matchbook, as well as a load of our Irish bookies, too.

Our news series continues to examine trends in the UK sports betting industry. This week's two pieces, which have gone live, are: 

Black Market Watch: Are Channelisation Numbers Holding Up Under the New Tax and Compliance Load?

What the Statutory Levy Is Actually Funding: Research, Prevention and Treatment in 2026

What's Happening Next Week

We're going to continue to polish up our reviews. Next up are 888Sport, Boyle Sports, SpreadEX, Casumo, Tote and more.

Our news series, examining UK betting trends, keeps ticking over, and there will be a full rundown on all the new offers and news in this afternoon's Betting Brief newsletter.