With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
Another Friday means another weekly roundup, keeping abreast of the main changes in the UK betting industry.
The Premier League season is up and rolling and continues this evening with Crystal Palace facing Manchester City. That's on top of Moses Itauma vs Filip Hrgovic for the vacant IBF heavyweight title, England versus Pakistan in the cricket, plus plenty more.
New Promos
The best promotions that we've seen this week:
Perfect 7 - Win a share of £500,000 FOR FREE!
18+, UK residents only. New and eligible customers only. One entry permitted per person, per game-week. Spreadex Sports account is required to enter. No self-excluded or GAMSTOP players. Please gamble responsibly.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Liverpool to Finish in the Top 4 - was 11/1, now 50/1!
18+. New customers only. 9am 27/07/26 – 8pm 30/05/27 Min 1st dep £10. Certain deposit methods & bet types excl. Bet £1 single on Premier League 2026-2027: Liverpool to finish in the top 4 (£1 Max/Min). At 50/1 for 10x £5 Free Bets (valid 4 days). Original price 11/10. Stake & winnings returned at original odds as cash on settlement. Restrictions + T&Cs apply.
SEE OFFER#ad. 18 , gambleaware.org, T&Cs Apply
Offer Changes
There are no sign-up offer changes this week.
Content Updates
I've been updating a load of our bookie reviews, ensuring they're as up-to-date as possible and in tip-top shape. These include the likes of 888Sport, Boyle Sports, Fitzdares and Casumo, as well as a load of our Irish bookies, too.
Our news series continues to examine trends in the UK sports betting industry. This week's two pieces, which have gone live, are:
Bank Holiday Betting and the Frictionless Promise: A Stress Test for the New Checks
Under-25s Revisited: How the Lower FRA Thresholds Are Playing Out in Practice
What's Happening Next Week
We're going to continue to polish up our reviews. Next up are Midnite, Smarkets, DAZN Bet, AK BETS and more.
Our news series, examining UK betting trends, keeps ticking over, and there will be a full rundown on all the new offers and news in this afternoon's Betting Brief newsletter.
