I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- This year's 15 Big Brother housemates entered the house last night, with betting experts already offering a full winner market.
- Pauline Adeyemo is the early favourite at 6/4 (40.0% implied probability), just ahead of Millie Jarrett and Charlotte Nott, who share second favouritism at 2/1 (33.3%).
- The launch also revealed a "House of Chaos" twist, with social media influencer Michael "Tays" Taylor remaining behind as a hidden "mole" after the show's pre-launch dry run.
Housemates Enter As Betting Experts Open Winner Market
The betting experts have wasted no time getting a market for this year's Big Brother UK winner after contestants entered the famous house last night, with all 15 housemates now settling in for what promises to be another eventful series.
It's always one of the more unpredictable entertainment markets of the year, and with the full line-up finally revealed, punters have plenty to weigh up before a single eviction has taken place.
Pauline Adeyemo has emerged as the early favourite among the experts, while the launch itself came with a big twist.
Ahead of the series, ITV live-streamed a "dry run" featuring a group of social media influencers spending 24 hours in the house, and on launch night it was revealed that one of them, Michael "Tays" Taylor, would remain behind as a hidden "mole," kicking the first week off under the "House of Chaos" theme.
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Big Brother UK Winner Odds
Here's how the full field of 15 housemates currently stands in the betting, sorted from shortest to longest odds.
| Housemate | Hometown | Odds* | Implied Probability |
|---|---|---|---|
| Pauline Adeyemo | Essex | 6/4 | 40.0% |
| Millie Jarrett | Paisley | 2/1 | 33.3% |
| Charlotte Nott | Cowley | 2/1 | 33.3% |
| Frankie Taber | Eltham | 3/1 | 25.0% |
| Yasmin | Manchester | 3/1 | 25.0% |
| Chelsey Ammari | Grimsby | 7/2 | 22.2% |
| Samuel Keen | Slough | 7/2 | 22.2% |
| Harry Symonds | Croydon | 4/1 | 20.0% |
| Rob Stirzaker | Bideford | 4/1 | 20.0% |
| Rochelle Rackham | Essex | 9/2 | 18.2% |
| Johanne Cade | Salford (originally USA) | 9/2 | 18.2% |
| Lynx Noumey | Wolverhampton (originally Cameroon) | 5/1 | 16.7% |
| Omar El Mayer | London | 6/1 | 14.3% |
| Rhianna Collins | Belgravia (originally Moscow) | 10/1 | 9.1% |
| Philip Regan | Liverpool | 12/1 | 7.7% |
Pauline Adeyemo's 6/4 price gives her an implied 40.0% chance of winning, a healthy edge over the rest of the field this early on.
Millie Jarrett and Charlotte Nott are tied for second favouritism at 2/1 (33.3% apiece), while Frankie Taber and Yasmin share third spot at 3/1 (25.0%).
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
How The Mole Twist Could Shake Things Up
The "House of Chaos" mole twist adds an extra layer of intrigue before the series has even settled into its usual rhythm.
With Michael "Tays" Taylor remaining in the house undetected by his fellow contestants, the opening week looks set to be shaped as much by suspicion and shifting alliances as by any of the usual early housemate dynamics.
Tays will choose a housemate to become a mole alongside him, before placing three people up for eviction this week.
What the expert says...
Where To Bet On Big Brother UK
Reality TV winner markets like this will be covered widely across bookmakers in the coming days, so it's worth comparing prices before committing, and it's always worth checking for free bets that can be used to back one of the longer-priced housemates without risking too much this early in the series.
For more on where to find the strongest coverage of shows like this throughout the run, OLBG's guide to the best entertainment betting sites is a good place to check.
