- Charlotte Nott has emerged as the new favourite to win Big Brother at 11/4 (26.7% implied probability), with Philip Regan surging into second at 7/2 (22.2%) after a huge rise from 12/1.
- It's Double Trouble week in the house, with Jedward entering to cause chaos among the remaining housemates.
- Pauline Adeyemo, the pre-launch favourite at 6/4, has now drifted out to 13/2 (13.3%) despite surviving the first eviction as an outsider.
Chaos Guaranteed As Jedward Arrive For Double Trouble Week
Bookmakers have plenty to keep track of this week, with Big Brother entering its Double Trouble era as Jedward enter the famous house to cause chaos among the remaining housemates.
The odds have already moved significantly since the series launched, with housemates moving up and down the market drastically.
Charlotte Nott has emerged as the new favourite at 11/4, with the market reshaping itself considerably following the first eviction, which saw Millie Jarrett become the first housemate to leave.
Bet365 have the full field priced up as attention turns to how the house reacts to its latest bout of manufactured chaos, with Jedward's reputation for mischief and unpredictability making them a genuine wildcard for whichever housemates end up in their path this week.
Big Brother UK Winner Odds
| Big Brother UK Winner | Odds | Implied Probability |
|---|---|---|
| Charlotte | 11/4 | 26.7% |
| Philip | 7/2 | 22.2% |
| Samuel | 11/2 | 15.4% |
| Pauline | 13/2 | 13.3% |
| Rochelle | 8/1 | 11.1% |
| Omar | 10/1 | 9.1% |
| Frankie | 12/1 | 7.7% |
| Chelsey | 14/1 | 6.7% |
| Rob | 14/1 | 6.7% |
| Harry | 16/1 | 5.9% |
| Rhianna | 18/1 | 5.3% |
| Yasmin | 22/1 | 4.3% |
| Lynx | 40/1 | 2.4% |
| Johanne | 50/1 | 2.0% |
Charlotte's 11/4 price gives her an implied 26.7% chance of winning, with Philip close behind at 7/2 (22.2%).
Samuel sits third at 11/2 (15.4%), while Pauline rounds out the current top four at 13/2 (13.3%).
From there, the market spreads out considerably, with Rochelle (8/1), Omar (10/1) and Frankie (12/1) making up the next tier, and Johanne currently the outright outsider at 50/1.
Philip's Rise And Pauline's Fall
The real story of this update is how dramatically the market has shifted since launch night.
Philip Regan opened the series as a rank outsider at 12/1 and has now surged to second favourite at 7/2.
He is one of the biggest movers we've seen in this kind of market for a while, and that's a clear sign of how well he's gone down with viewers since the doors closed.
At the other end of the story is Pauline Adeyemo, who entered as the outright pre-launch favourite at 6/4 but has since drifted right out to 13/2.
She did survive Big Brother's first eviction as a big outsider to leave, so she's very much still in the game, but her price now tells a story of a housemate who's lost ground with the public since those early, more favourable first impressions.

Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
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Where To Bet On Big Brother UK
Bet365 have this market fully priced up, and you can read more about what they offer via OLBG's bet365 review.
For more on where to find strong coverage of shows like this throughout the series, our guide to the best entertainment betting sites is worth a browse.




