I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Taylor Swift leads the betting odds in two categories at this weekend's MTV VMAs
- BTS are out in front for Song of the Year at 1/2 (66.7%) for Swim, while Sienna Spiro heads the Best New Artist market at 4/6 (60.0%).
- Madonna features prominently across three separate categories, including a joint Song of the Year nod alongside Sabrina Carpenter for Bring Your Love.
A Big Weekend Ahead At The Peacock Theater
The 43rd MTV Video Music Awards take place this weekend at the Peacock Theater in Los Angeles, and the betting sites already have all four major categories priced up ahead of the ceremony.
It's shaping up to be a strong night for Taylor Swift in particular, who heads the market in both Artist of the Year and Video of the Year categories.
Madonna also features heavily across the board, appearing in three separate markets, including a joint nomination alongside Sabrina Carpenter for Song of the Year.
With so many big names spread across four competitive categories, this looks set to be one of the more closely fought VMAs in recent memory.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Artist Of The Year Odds
| 2026 VMAs Artist Of The Year | Odds | Implied Probability |
|---|---|---|
| Taylor Swift | 4/6 | 60.0% |
| Ariana Grande | 6/4 | 40.0% |
| Sabrina Carpenter | 2/1 | 33.3% |
| Madonna | 7/2 | 22.2% |
| Bruno Mars | 25/1 | 3.8% |
| Morgan Wallen | 35/1 | 2.8% |
Taylor Swift's 4/6 price gives her a commanding implied 60.0% chance in this category, with Ariana Grande her closest challenger at 6/4 (40.0%).
Sabrina Carpenter (2/1) actually sits ahead of Madonna (7/2) in the pecking order despite Madonna's higher public profile this year, while Bruno Mars and Morgan Wallen round out the field as clear outsiders.
Taylor Swift Betting Specials: Debut Re-Release Odds And More
Song Of The Year Odds
| 2026 VMAs Song Of The Year | Odds | Implied Probability |
|---|---|---|
| BTS – Swim | 1/2 | 66.7% |
| Madonna & Sabrina Carpenter – Bring Your Love | 3/1 | 25.0% |
| RAYE – Where Is My Husband! | 6/1 | 14.3% |
| Ella Langley – Choosin' Texas | 13/2 | 13.3% |
| HUNTR/X – Golden | 8/1 | 11.1% |
| PinkPantheress & Zara Larsson – Stateside | 18/1 | 5.3% |
| Olivia Dean – Man I Need | 20/1 | 4.8% |
BTS's Swim leads this category comfortably at 1/2 (66.7%), with the Madonna and Sabrina Carpenter collaboration Bring Your Love next best fancied at 3/1 (25.0%).
RAYE and Ella Langley are closely matched behind them, while HUNTR/X, PinkPantheress & Zara Larsson and Olivia Dean make up a genuinely varied group of outsiders spanning pop, country and K-pop.
Video Of The Year Odds
| 2026 VMAs Video Of The Year | Odds | Implied Probability |
|---|---|---|
| Taylor Swift – The Fate of Ophelia | 1/2 | 66.7% |
| Ariana Grande – Hate That I Made You Love Me | 3/1 | 25.0% |
| Madonna – Confessions II | 4/1 | 20.0% |
| Sabrina Carpenter – Tears | 14/1 | 6.7% |
| Bruno Mars – I Just Might | 28/1 | 3.4% |
| Gener8ion ft. Yung Lean – Storm | 28/1 | 3.4% |
Swift's The Fate of Ophelia is a heavy favourite here too, priced at 1/2 (66.7%) ahead of Ariana Grande's Hate That I Made You Love Me at 3/1 (25.0%).
Madonna's Confessions II sits third at 4/1 (20.0%), while Bruno Mars and Gener8ion ft. Yung Lean are tied as the current longest prices at 28/1.
Best New Artist Odds
| 2026 VMAs Best New Artist | Odds | Implied Probability |
|---|---|---|
| Sienna Spiro | 4/6 | 60.0% |
| Cortis | 6/4 | 40.0% |
| Bella Kay | 25/1 | 3.8% |
| Magnus Ferrell | 30/1 | 3.2% |
Sienna Spiro leads a much smaller field here at 4/6 (60.0%), with Cortis her nearest rival at 6/4 (40.0%).
Bella Kay and Magnus Ferrell trail well back as long-priced outsiders in a two-horse race at the top.
Win £100 on our Daily Cash Draw's on OLBG Prizes
Where To Bet On The MTV VMAs
With four separate categories in play, it's worth comparing prices across the betting sites rather than settling on the first one you find.
For more on where these kinds of award-show markets are covered well, OLBG's guide to the best entertainment betting sites is a good starting point.
