I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Strictly Come Dancing's launch episode airs on Saturday 19 September, with the launch show recorded last night
- Dani Dyer is the early 4/1 favourite among the betting sites to win the Glitterball Trophy
- Chris Appleton and Shaun Wright-Phillips currently the joint longest shots on offer
New Era Begins As Strictly Gears Up For Launch Night
There's a fresh buzz around this year's Strictly Come Dancing, and it's got bookmakers busy well before a single dance has aired.
The launch show was recorded last night ahead of its Saturday 19 September broadcast, and it marks the start of a genuinely new chapter for the programme: Emma Willis, Josh Widdicombe and Johannes Radebe have stepped in as the new presenting trio, taking over from the departing Tess Daly and Claudia Winkleman after years of fronting the show together.
It's a big shake-up for the show, and one that's added an extra layer of intrigue to this year's series before viewers have even seen the celebrity line-up paired with their professional partners.
With a new-look production and a fresh cast to assess, Ladbrokes have already put out a full set of winner markets and, as always with Strictly, early prices can move fast once the couples start hitting the dancefloor.
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Strictly Come Dancing 2026 Winner Odds
Dani Dyer sits at the top of the betting as things stand, but there's very little between several names in the chasing pack. Below are the latest odds, via Ladbrokes, converted into implied probability.
| Strictly Come Dancing 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Dani Dyer | 4/1 | 20.0% |
| Lawrence Robb | 6/1 | 14.3% |
| Tabby Stoecker | 6/1 | 14.3% |
| Cach Mercer | 7/1 | 12.5% |
| Delta Goodrem | 8/1 | 11.1% |
| Will Best | 8/1 | 11.1% |
| Lacey Turner | 10/1 | 9.1% |
| Bethany Antonia | 14/1 | 6.7% |
| Jaime Winstone | 14/1 | 6.7% |
| Graeme Hall | 16/1 | 5.9% |
| John Nellis | 16/1 | 5.9% |
| Melanie Walters | 18/1 | 5.3% |
| Sarah Storey | 20/1 | 4.8% |
| Chris Appleton | 33/1 | 2.9% |
| Shaun Wright-Phillips | 33/1 | 2.9% |
At 4/1, Dani Dyer carries an implied 20.0% chance of winning, giving her a clear edge over the rest of the field before the show has even aired. Lawrence Robb and Tabby Stoecker are tied for second in the betting at 6/1 (14.3%), with Cach Mercer close behind at 7/1 (12.5%).
From there, the market bunches up quickly: Delta Goodrem and Will Best share a price of 8/1 (11.1%), while Lacey Turner drifts out slightly to 10/1 (9.1%).
Further down the list, Bethany Antonia and Jaime Winstone are level at 14/1 (6.7%), and Graeme Hall and John Nellis are matched at 16/1 (5.9%).
Early Movers To Watch Once The Series Gets Going
With the launch show already in the can, attention will quickly turn to how the judges and viewers respond once couples are confirmed and training footage starts to leak out.
Strictly odds have a habit of shifting sharply in the opening fortnight, as early standout performances, or unexpected stumbles, reshape the market well before the first live results show.
Dani Dyer's status as favourite will be tested fast, and with three names bunched closely behind her, it wouldn't take much for the head of the market to change hands.
What the expert says...
Where To Bet On Strictly Come Dancing
Strictly winner markets are always among the most heavily backed novelty markets of the autumn, and with the series only just getting under way, there's plenty of time for punters to shop around the betting sites before committing to a fancy.
Ladbrokes has been first out of the blocks with this year's full field priced up, and you can check out everything they offer through OLBG's Ladbrokes review.
For a wider look at where else to open an account this season, OLBG's guide to the best entertainment betting sites is a good place to start.
