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- Strictly Come Dancing's launch show is reverting to its pre-Covid format this year, with celebrities and their professional partners finding out their pairings live in the studio
- Dani Dyer is the current favourite to win the series at 4/1, ahead of Lawrence Robb and Tabby Stoecker, who are tied at 6/1.
- The launch show is set to be recorded on Wednesday 9 September, with the episode airing on 19 September.
Return To Tradition For Strictly's Launch Show
Strictly Come Dancing is turning back the clock this year, ditching the pre-recorded format that's seen celebrities travelling the country to discover their professional partner in favour of a live studio reveal, and betting sites have wasted no time pricing up who might go all the way.
In recent years, the launch episode had shown celebrities visiting locations across the UK to find out who they'd be dancing with, but producers have now opted to return to the pre-Covid approach, with both dancers and celebrities finding out their pairings live in the studio alongside viewers at home.
The launch show is set to be recorded on Wednesday 9 September, with the episode airing on 19 September, giving fans a specific date to look forward to.
With 15 celebrities confirmed for this year's line-up, Dani Dyer has emerged as the clear early favourite according to the latest odds from Ladbrokes.
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Dani Dyer Leads The Betting
| Strictly Come Dancing 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Dani Dyer | 4/1 | 20.0% |
| Lawrence Robb | 6/1 | 14.3% |
| Tabby Stoecker | 6/1 | 14.3% |
| Cach Mercer | 7/1 | 12.5% |
| Delta Goodrem | 8/1 | 11.1% |
| Will Best | 8/1 | 11.1% |
| Lacey Turner | 10/1 | 9.1% |
Dyer's implied probability of 20.0% puts her clearly ahead of the chasing pack, with Lawrence Robb and Tabby Stoecker tied as the closest challengers at 14.3% apiece.
Cach Mercer sits just behind at 7/1, while Delta Goodrem and Will Best are tied at 8/1, and Lacey Turner rounds out the leading group at 10/1.
The Rest Of The Field
Further down the market, a wide spread of celebrities are priced as longer-term outsiders, though history has shown Strictly is more than capable of producing a surprise package from outside the early favourites.
| Strictly Come Dancing 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Bethany Antonia | 14/1 | 6.7% |
| Jaime Winstone | 14/1 | 6.7% |
| Graeme Hall | 16/1 | 5.9% |
| John Nellis | 16/1 | 5.9% |
| Melanie Walters | 18/1 | 5.3% |
| Sarah Storey | 20/1 | 4.8% |
| Chris Appleton | 33/1 | 2.9% |
| Shaun Wright-Phillips | 33/1 | 2.9% |
Bethany Antonia and Jaime Winstone are tied at 14/1, with Graeme Hall and John Nellis level at 16/1. Chris Appleton and Shaun Wright-Phillips share top billing among the longshots at 33/1, rounding out a field that spans a genuinely broad mix of backgrounds, from soap and screen to sport and music.
It's worth remembering that Strictly has a long history of outsiders defying their early odds once the series gets going, with chemistry alongside a professional partner and a knack for improvement often proving far more valuable than a strong opening price.
What the expert says...
Where To Bet On Strictly Come Dancing 2026
For those looking to get involved in the market, Ladbrokes is offering competitive prices on this year's winner, and you can find out more via the Ladbrokes review on OLBG.
With the live pairing reveal adding an extra element of unpredictability this year, it's worth comparing prices across a range of betting sites before placing anything.
Checking out some of the best entertainment betting sites is a sensible starting point for anyone newer to this type of market.
For the latest updates as the series gets underway, keep an eye on our dedicated Strictly Come Dancing coverage.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5/€5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
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