UK Gamblers Try More Than Double the Activities of Older Players

The generational gap in variety sits against that steady backdrop, suggesting younger players sample more products rather than gambling more overall.
UK Gamblers Try More Than Double the Activities of Older Players
  • The Gambling Commission's third annual Gambling Survey for Great Britain found adults aged 18 to 24 took part in an average of 3.6 different gambling activities in the past four weeks.
  • This is more than double the number of products played by older players, showing younger players value a wide range of gambling.
  • The survey's wider findings show problem gambling rates have stayed flat across all three years of data collection.

Younger players at casino sites are spreading their activity across a far wider range of games than older players, it has emerged.

The finding comes from the Gambling Commission's third annual Gambling Survey for Great Britain, published 16 July.

The survey questions around 20,000 adults a year and is produced by the National Centre for Social Research and the University of Glasgow, now with three consecutive years of comparable data.

David Coleman

My View

Feedback sessions with OLBG members showed younger players in particular like to move between different game types rather than settling on just one.

- David Coleman, Your Casino Guide 👍

Adults aged 18 to 24 took part in an average of 3.6 different gambling activities in the past four weeks.

That figure falls steadily with age, down to just 1.7 activities among those aged 75 and over.

The overall picture stayed stable. 47% of adults said they'd gambled in the past four weeks, dropping to 27% once lottery-only players are excluded.

The generational gap in variety is notable set against that stability. It points to younger players treating gambling less as a single habit and more as a range of things to try, from sports betting to live casino and game shows.

GSGB 2025 findingDetail
Average activities, ages 18-243.6 gambling activities in the past 4 weeks
Average activities, ages 75+1.7 gambling activities in the past 4 weeks
Overall participation47% of adults gambled in the past 4 weeks (27% excluding lottery-only)
Survey scaleAround 20,000 adults interviewed annually across Great Britain

OLBG's Casino Content Manager David Coleman believes the spread says as much about product variety as it does about age.

He said: "Younger players have grown up with far more choice than older generations ever had. Trying a few different things isn't unusual, it's the default.

"That's not a red flag on its own. Variety of activity and risk of harm are two different questions, and the survey's other findings show problem gambling rates have stayed flat.

"What it does mean is that the tools and information need to work across every product a player touches, not just the one they use most."

If you want a casino site with a wide range of games, a top sportsbook and thriving bingo section, I'd recommend Midnite.

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